Well, I suppose we all have to pay the rent. In the Japanese television commercial embedded above, Jamiroquai’s Jay Kay sings an alternate version of the band’s ’90s funkyraver smash hit “Virtual Insanity” in which the lyrics have been changed to praise the noodly goodness of Cup Noodle instant ramen (known in the USA as “Cup Noodles”). In Japanese, he now croons, “I am hungry, I am hungry, I like Cup Noodle, I don’t need another one.” Virtual insanity, indeed! Here is the official Cup Noodle campaign site. (via watashi no tokyo, via Gavin Purcell) Obama sells iPhone in Japan Seinfeld and celebrity computer endorsements Tom Waits's dog food commercial Why it's time to lighten up about "weird" Japan We Are The World remade by impersonators on Japanese pop show … Online archive of Japanese TV ads Tommy Lee Jones built Great Wall of China, pyramids, according to ……