There is little women wouldn’t do in the name of fashion and, ultimately, looking good. Among the things they would put themselves through is strict dieting before Christmas, complete with buying party dresses in at least one size too small to act as incentive for the weight loss, a new survey cited by the Daily Mail has learned. Sadly, only half of them actually get to reach their goal.

On average, one in three women go on a pre-Christmas diet, to ensure they look their best for the winter holidays, the survey reveals. Of the women who, this year, will invest in buying a party dress especially for this occasion, about 50 percent will choose an item that is actually smaller in a bid to find in this the extra motivation needed to lose weight. Not all will get to see their efforts pay off, the findings also indicate, as only half of the slimmers will actually lose the weight.

“Research revealed the average woman will splash out £68 on a new dress to look her best for the office Christmas bash. But only 50 per cent will manage to lose enough weight to get into it while the other 50 per cent will either leave it in a wardrobe or return it. It also emerged, in the survey commissioned by commissioned by Herbalife, one in three women always go on a pre-Christmas diet – but only one in five... (read more)