YouTube can't talk money just yet, but it can talk about size and there's plenty to boast about that. The site is the biggest online avenue for video and enjoys a huge lead over any other video site. It can put forward impressive numbers like one billion views per day, but now it's sharing some stats related to the sites' social features which are becoming more fleshed out.

“Social features like commenting, rating, video responses and even just emailing or IMing a video's link have always been a part of the YouTube experience. So that's why we spend a lot of time here thinking about how to make the site an even more social place. We're especially focused on wanting to make it as easy as possible for you to find the people you know on YouTube and to follow their activity (what videos are they rating? favoriting? commenting on?) by subscribing to their channel,” Brian Glick, product manager, and James Phillips, software engineer, wrote.

Google hasn't cracked the social nut just yet, not for lack of trying, but its usual approach at solving problems doesn't exactly apply to social interactions online. It's not giving up though and YouTube in particular lends itself more easily to creating a social ecosystem around the videos. Sure, YouTube always billed itself as a social network, but there aren't that man... (read more)